The International Society of Automation (ISA) today formally announces the advance program and keynote presenter for the 8th ISA Marketing and Sales Summit, to be held 11-13 September 2013 in New Orleans, Louisiana, USA.
The conference program, “Innovation In Automation: Navigating the Maze of Customer Connections,” centers on proven, practical strategies and techniques that marketing and sales professionals serving the automation community can harness to connect directly with qualified prospects, strengthen customer relationships, and achieve their professional goals.
- A content-rich agenda features a highly informative range of expert-led sessions, panel discussions, workshops, and dynamic presentations. Attendees will:
- Discover how to leverage social networks to their advantage
- Learn to influence prospects’ and customers’ perceptions of cost, value, and benefits in complex sales
- Recognize the most effective marketing tools and processes in a rapidly evolving environment
- Master how to generate reliable ROI data
- Participate in a variety of expert-led workshops, panel discussions, and tutorials
- Come away with solutions and ideas they can immediately put to work
Key topic areas include:
- best practices in social media
- guerilla marketing
- brand marketing
- market-driven product development
- winning complex accounts
- business development
- advertising in the digital age
The keynote presentation at the event, “Privacy and Power in the Automation Industry,” will be delivered by Glen Bounds, a global modernization consultant at Invensys, on Thursday, 12 September from 8:30 a.m. to 9:45 a.m.
The presentation will explore growing security and privacy concerns in the Internet age, particularly given the wide assortment of technologies, platforms and systems accessing, storing and interpreting critical data. Bounds draws upon his many years of experience in the power and energy industry to examine the implications on product design and development, and customer interaction.
Tendências do momento
The International Society of Automation (ISA) is proud to announce the winners of the 2013 ISA Educational Foundation Scholarships. These scholarships are awarded to college and university students who demonstrate outstanding potential to make lasting contributions in the fields of automation, instrumentation and control. The scholarship awards support tuition, related expenses, research activities and initiatives.
Honeywell Automation India Limited (HAIL) has received two Indo-American Corporate Excellence awards at a ceremony organized by the Indo-American Chamber of Commerce (IACC). Anant Maheshwari, Managing Director, HAIL, and Country Leader for Honeywell Automation and Control Solutions, India, received the awards from Prithviraj Chavan, Chief Minister of Maharashtra, as a part of the pre-American Independence Day celebrations.
Detronics announcea the FlexSonic™ Acoustic Gas Leak Detector, the non-contact gas leak detector of its kind that recognizes 24 discrete ultrasound bands. The FlexSonic™ detector features a high-fidelity microphone that continuously monitors for the distinct ultrasound emitted by pressurized gas leaks across the widest spectrum of frequencies.
PAC, a leading global provider of advanced analytical instruments for laboratories and online process applications, recently released its latest version of the MicroDist, the most advanced online distillation analyzer on the market. Its unique technology provides complete and accurate distillation and density analysis in a single instrument. With the new density analysis, the applications for the MicroDist are expanded, including calculating the Cetane Index for diesel fuel process streams and intermediate blends according to ASTM D4737 and D976.
Palmer Solar Digital Industrial Thermometers are environmentally friendly mercury-free thermometers. Palmer Thermometers set industry standards for accuracy, quality, and rugged operation. These new thermometers offer 1% accuracy and are designed and constructed for long-term service. Transmitter: Single unit allows for local reading and remote transmitting. Dual sensors offer convenient and reliable independent operation for a variety of applications.
Yokogawa Electric Corporation announces that its subsidiary, Yokogawa United Kingdom Ltd., has been awarded a multi-million pound contract by SSE Hornsea Ltd for the upgrade of one of the UK's largest onshore underground gas storage facilities, located at Atwick, East Yorkshire.